4 Ways Wealthy Men and Women Differ as Investors

There are several key differences between how men and women invest, according to a new white paper published by Spectrem Group, High Net Worth Men vs. Women. This paper examines the different approaches taken by each gender when it comes to handling money and investments. The paper is based upon data culled from 1,875 high net worth males and 1,277 high net worth females across the U.S., and it uncovered four main differences between how men and women dealt with their assets. Read on for how they differ—the insights can shed some light on how financial advisors can target their services toward one gender vs. another. 1. Women tend to be more conservative. While both genders indicated that they would be focusing their short-term money in stocks or stock mutual funds over the coming year, men focused on this more heavily than women. Almost half of all of the men surveyed said that they would be focusing on equities during the coming year, while only about a third of the women who were po...